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We have been in business since 1998 selling New and Pre-Owned Motorcycles, ATVs, Side by Sides, Boats, Pontoons, Personal Watercraft, Outboard Motors, generators, and much more. As one of the leading dealerships in the nation, Sunrise Motorsport's business plan uses a balanced approach of competitive prices, always a huge selection of products and a level of customer service seldom found in any industry, particularly motorsports. Sunrise Motorsports is owned by Ricky and Kim Floyd of Searcy, Arkansas. Both Ricky and Kim are from families with strong ties to the community, so they have taken the approach in business that Sunrise Motorsports MUST have repeat business to survive, and it is that dedication to serving our customers that has built Sunrise Motorsports into the business that it is. While it's nice that you visited us online, we would love if you paid us a visit in person! We have customers from all across our great nation, so no distance is too far to travel for all we have to offer. We are located 45 miles north of the Little Rock metro area, just off Exit 45 of Hwy. 67/167. Come see us, give us a call on our toll-free number at  or just spend some time online with us. Either way, your visits are always welcomed and appreciated!

Latest Reviews

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Trent Jackson
Was very good to work with (Employee: Jakob Jones)
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Alisha Weber
Jeff Huddleston is the best for all your sales needs we will continue to use him for all our atv needs
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James Wadley
Had the best experience with Jimmie he was very knowledgeable and make me feel very apriciated I hope to but from him again (Employee: Jimmie Hill)
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Faith Holcombe
Sunrise Motorsports Marine is 10/10 one of the best companies to work with. Mr. Larry was so helpful in helping us find our boat, would not have wanted to go through anyone else!
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Tony Conard
Scott was very helpful, honest and he was able to answer all our questions. Would recommend this business highly. (Employee: Scott Burleson)
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Nick Perry
Easy buying experience, friendly and helpful staff. (Employee: Mario Plancarte, Scott Burleson)
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Doug & Samantha Renard
Wanted you guys to know my wife and I recently bought a 2023 Cam am Defender from Tim, and from start to finish this was our best ATV buying experience. We live 2.5 hrs away, we contacted Tim on a Sat morning, he was super helpful told us what we needed to do to complete the application and when we arrived everything from the paperwork to the side by side was ready to go, it was effortless. We will be using Sunrise for all our future purchases. Thanks Tim and Sunrise for a great buying experience. Doug and Samantha Renard Van Buren, AR
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Sarah King
After getting the run around at two different dealers. This place HAS GONE OVER AND BEYOND! Scott was outside at the door to greet us as we walked in! He had great service and had us fixed up in no time! This was the easiest transaction ever made! We were out the door in 30 minutes or less! Also the guys in the service department that went over the ATV with us were extremely well educated on the ATV! All in all 5 stars to this company will be back and they have our business forever! Thanks again Scott! (Employee: Scott Burleson)
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Robert Sherrick
Larry made this process as easy as it gets. I was out of state, and he had the boat and paperwork ready upon my arrival. Everyone I delt with from sales to financing to the technician who went over the boat and motor front to back, top to bottom, was amazing. This was my first brand new boat, and Larry coordinated everything over the phone. It was worth the drive to get top notch service.
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Jeremy Robertson
Thanks for making my 1st boat buying experience a great one.